Foursquare Discontinues City Guide App For Strategic Shift by jembut

Overview
Foursquare has made the decision to discontinue its City Guide app. This change reflects a shift in the company's focus and strategy regarding how it serves its users.
Reasons for Discontinuation
- Strategic Shift: Foursquare is focusing on other products and services that align more closely with its core business objectives.
- User Engagement: The City Guide app may not have achieved the desired level of user engagement or growth.
- Market Changes: The evolving landscape of location-based services may have influenced the decision to retire the app.
Impact on Users
- Loss of Access: Users will no longer be able to access features that the City Guide app provided, such as local recommendations and reviews.
- Transition to Other Services: Users may need to explore alternative apps for their city exploration needs.
Next Steps for Users
- Seek Alternatives: Users should consider other apps that offer similar services, such as Yelp or Google Maps.
- Feedback: Users can provide feedback to Foursquare about their experiences, which may help shape future products.
Conclusion
The discontinuation of the City Guide app marks a significant change for Foursquare and its user community. While it may be disappointing for some, the company is redirecting its efforts to better serve users through other avenues.

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