Confusing Arrow Following by the_redstoner

/give @p written_book 1 0 {pages:["[\"\",{\"text\":\"--> 3 Times\",\"color\":\"dark_blue\"},{\"text\":\"\n\",\"color\":\"reset\"},{\"text\":\"<-- 2 Times\",\"color\":\"dark_green\"},{\"text\":\"\n\",\"color\":\"reset\"},{\"text\":\"--> 1 Time\",\"color\":\"gold\"},{\"text\":\"\n\",\"color\":\"reset\"},{\"text\":\"Dig 5 blocks Down\",\"color\":\"light_purple\"},{\"text\":\"\n\",\"color\":\"reset\"},{\"text\":\"--> 10 Times\",\"color\":\"dark_red\"},{\"text\":\"\n\n\",\"color\":\"reset\"},{\"text\":\"20 Times <--\",\"color\":\"dark_blue\"},{\"text\":\"\n\n\n\n\",\"color\":\"reset\"},{\"text\":\"-- - Starting Area - --\",\"color\":\"dark_green\"},{\"text\":\"\n \",\"color\":\"reset\"}]","[\"\",{\"text\":\if you see this u are a pro\n\n       You\n     Ended the\n       Map\n   [Just Troll ;)]\",\"color\":\"dark_purple\"},{\"text\":\"\n \",\"color\":\"reset\"}]"],title:"Follow the Arrows",author:"http://minecraft.tools/",display:{Lore:["Follow the Path to go to LOL!"]}}