Why No One Cares About Marketing Content Planner The Importance of a Marketing Content Planner


Content planners create a vision for content creation, publication and distribution. They also need to monitor and evaluate the effectiveness of a plan.

This kind of content informs viewers about the services and products that the company offers. It also assists the audience to resolve issues and meet their needs.

A marketing content planner can be a spreadsheet or a third-party tool. The difference is in how you use it.

1. Determine Your Goals

Benjamin Franklin's famous phrase "If you don't plan, you plan for failure" is a fact. To go from a strategic view to an efficient content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.

Identifying content marketing software tools SICK SEO is among the most important steps in this process. You can start with high-level business goals or employ the SMART framework to make them more specific and attainable. It's also a good idea to look over your current content goals to make sure they're still in the context of your current strategy.

Understanding your goals will allow you track the performance of each piece of content. This will allow you to identify what is working and what isn't working which will allow you to make necessary adjustments and improve the overall performance. This will help you achieve your objectives, and provide high-quality content to your customers.

2. Identify Your Audience

Knowing your audience can enable you to create content that is relevant, effective and engaging. This can be accomplished through conducting research to discover the traits of your ideal customer personas. This can be accomplished through surveys, data analysis, and other methods for gathering data about your customers.

By analyzing the findings of this research, you can then identify the kinds of content that are most effective for your company. This can include everything from blog posts to social media posts, podcasts, and webinars. Once you've identified which formats are most effective then you can begin creating your content strategy.

A tool for content planning can help you keep track of marketing goals and make sure that the right people work on the right projects. It can also boost productivity by helping teams focus on the most important things and staying clear of distractions. CopyPress offers a free Content Analysis Report that you can utilize right now.

3. Choose Your Ideal Platforms

It's important to tailor your digital content to the platform you prefer. Instagram users are searching for visually appealing content, while TikTok viewers enjoy short and fashionable videos. Performing some market research can aid in identifying your target audience and their preferred platforms.

A content planner for marketing will help you plan the steps needed to transform your ideas and concepts into a final product. It will provide you with a framework to achieve your goals and ensure that everyone in your team is on board.

Content planning tools such as Monday and Kapost can help you with this. They allow you to create tasks and assign them, work together and monitor their progress on a single dashboard. There are also more in-depth tools like Wrike that provide drop-down menus and provide overall project timelines, an actionable table and a message board. Both provide the free version, as well as more extensive subscriptions if your team requires more advanced features.

4. Identify Your Content Types

If you're a single influencer or part of an enterprise marketing team, a planner for content can help you keep track of your ideas and ensures that everyone is on the same page. It's also a great tool to manage content for longer lead-time projects, like quarterly or annual campaigns.

A solid content strategy can aid in identifying the types of content that need to be created and the best way to get them executed. This includes determining what format your content should be such as blog posts, infographics case studies, podcasts or social media press releases. It should also include a timetable to determine when these pieces need to be published and produced.

You should also monitor the results of your goals for content marketing like engagement and traffic. This will enable you to review your results and make necessary changes. Using a program like Ahrefs can help you determine what's working and what's not. It also gives you insight into the performance of your competitors.

5. Identify Your Content Objectives

If you have clear goals for your content that will help your team keep on track to meet their goals. Whether that's increasing SEO traffic by updating blog articles or enhancing customer retention through hosting webinars, having clear objectives will help you achieve your goals in marketing content.

A good content planner will help you define your goals through laying out a workflow that is organized and allows collaboration. It can also include tools like image-generating software, text-to-image instructions or social management software to simplify the process.

A marketing content planner can assist you in identifying your performance metrics, key performance indicators (KPIs), and other important elements. This will let you evaluate the effectiveness of your content and make adjustments to improve your campaign. Some examples of metrics that can be measured include bounce rate websites, traffic to websites, social media shares, and newsletter sign-ups. These metrics should all be monitored throughout the time of your content's existence including publication, production and distribution.

6. Identify Your Resources

A successful content strategy won't be effective without the resources to execute it. When planning, ensure that you have the funds to complete the tasks you've set out. This may include salary or team payments, production costs for web space and materials, and paid marketing strategies.

Once you've got your budget in place, you can start assigning responsibilities to each task. For instance, you may decide to assign tasks such as keyword research and copywriting, editing and design to different members of your team. Alternately, you could make use of a tool such as Sprout to simplify the process of scheduling content across various channels and platforms.

You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools of Sprout also have an image library to simplify managing assets and reduce time when creating posts.

7. Identify your Key Performance Indicators

It's crucial to make your marketing efforts worth it if you're spending many hours creating content. Identifying and tracking the right performance indicators will help you measure the effectiveness of your content and boost your results over time.

For instance, the number of returning customers is a popular KPI employed by content marketers. This metric is used to determine if your content converts customers and to determine areas for improvement in future campaigns.

Additionally, it's crucial to decide on the type of content you want to develop based on your goals and audience. This could include posts on social media, blog articles, infographics, or videos. Once you've identified the different content formats you need to create a plan for each that includes frequency and distribution. This will ensure that your content is being noticed by the most relevant people at the appropriate times.

8. Find Your Methods for Tracking

A marketing content planner is a useful tool for any business looking to improve their marketing efforts. It lets you keep the track of your goals for marketing as well as your audience and your resources, while also giving you the ability to assess your strategy's effectiveness over time.

A social media content calendar can help you determine when your posts are due to go live, which will help ensure that your content is released consistently. It also lets you prepare for occasions or holidays that could affect your audience's engagement.

A keyword content plan is an excellent method to improve your SEO strategies. It will help you find the most relevant keywords for your content, which will improve your search engine ranking and visibility. It will also allow you to evaluate the effectiveness of your content strategy based on keywords over time.

9. Determine Your Measurements

Your marketing plan should allow you to determine which metrics are the most relevant for each piece, regardless of whether you organize your content by the theme or keywords. This will help you determine how effective your content has been in order that you can continually improve it. A cloud-based marketing content planner, like Optimizely CMP, can also help you manage collaboration among team members and create reports that are useful for making decisions about future content planning.