In September 2010, a novel full-web page interactive TippEx advertising marketing campaign was launched on YouTube, the place your complete watch page was simulated in a Flash viewport. Since July 2011, the word "YouTube" is positioned after the video title within the watch web page title, whereas earlier than it until then. In May 2011, YouTube reported on the company weblog that the location was receiving more than three billion views per day, and that forty eight hours of footage are uploaded every minute. In globalnewsecho.com , YouTube reported that roughly 60 hours of latest videos are uploaded to the site every minute, and that round three-quarters of the material comes from outside the U.S.
Later, in January 2012, YouTube said that the determine had increased to 4 billion movies streamed per day and sixty hours. James Zern, a YouTube software program engineer, revealed in April 2011 that 30 percent of movies accounted for 99 percent of views on the positioning. Stay streaming was introduced in April 2011, initially rolled out to pick customers and later expanded. In March 2012, preview tooltips for the video player's search bar were introduced on the desktop web front finish, initially accessible on choose movies and progressively rolled out. This characteristic permits the viewer to additionally preview parts of a video by hovering above the seek bar with the mouse cursor, whereas only the time stamp was indicated earlier than.
For videos longer than ninety minutes, a magnified portion of the search bar was additionally displayed since to facilitate wonderful looking for. In December 2011, YouTube launched a brand new version of the location interface, with the video channels displayed in a central column on the home page, similar to the information feeds of social networking sites. In October 2010, Hurley introduced that he could be stepping down because the chief govt officer of YouTube to take an advisory role, with Salar Kamangar taking over as the head of the corporate. In June 2011, YouTube began experimenting with response buttons, permitting users to react to movies with a mess of expressions, much like Fb's 2016 reaction buttons, although YouTube removed response buttons quickly after.