In September 2010, a novel full-web page interactive TippEx advertising marketing campaign was launched on YouTube, the place the whole watch web page was simulated in a Flash viewport. Since July 2011, the word "YouTube" is positioned after the video title within the watch web page title, whereas before it until then. In newsbeacontoday.com , YouTube reported on the company weblog that the location was receiving more than three billion views per day, and that forty eight hours of footage are uploaded each minute. In 2012, YouTube reported that roughly 60 hours of recent videos are uploaded to the location every minute, and that round three-quarters of the fabric comes from exterior the U.S.
Later, in January 2012, YouTube stated that the figure had elevated to 4 billion movies streamed per day and sixty hours. James Zern, a YouTube software engineer, revealed in April 2011 that 30 percent of movies accounted for ninety nine % of views on the positioning. Stay streaming was introduced in April 2011, initially rolled out to pick users and later expanded. In March 2012, preview tooltips for the video player's search bar have been introduced on the desktop net front finish, initially obtainable on select movies and step by step rolled out. This function permits the viewer to additionally preview parts of a video by hovering above the seek bar with the mouse cursor, whereas solely the time stamp was indicated before.
For videos longer than 90 minutes, a magnified portion of the search bar was moreover displayed since to facilitate superb looking for. In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, much like the news feeds of social networking websites. In October 2010, Hurley introduced that he could be stepping down as the chief government officer of YouTube to take an advisory function, with Salar Kamangar taking over as the head of the corporate. In June 2011, YouTube started experimenting with reaction buttons, allowing customers to react to movies with a mess of expressions, similar to Facebook's 2016 reaction buttons, though YouTube eliminated response buttons quickly after.