In September 2010, a unique full-page interactive TippEx advertising campaign was launched on YouTube, where the complete watch web page was simulated in a Flash viewport. Since July 2011, the word "YouTube" is placed after the video title within the watch page title, whereas earlier than it until then. In Could 2011, YouTube reported on the corporate blog that the site was receiving more than three billion views per day, and that 48 hours of footage are uploaded each minute. In 2012, YouTube reported that roughly 60 hours of latest movies are uploaded to the positioning every minute, and that around three-quarters of the material comes from outside the U.S.
Later, in January 2012, YouTube acknowledged that the determine had increased to four billion movies streamed per day and sixty hours. James Zern, a YouTube software program engineer, revealed in April 2011 that 30 % of videos accounted for ninety nine percent of views on the location. Dwell streaming was launched in April 2011, initially rolled out to pick customers and later expanded. In freshnewsfront.com , preview tooltips for the video player's seek bar were launched on the desktop internet entrance end, initially available on select movies and steadily rolled out. This function permits the viewer to moreover preview portions of a video by hovering above the search bar with the mouse cursor, whereas only the time stamp was indicated earlier than.
For movies longer than ninety minutes, a magnified portion of the seek bar was additionally displayed since to facilitate effective looking for. In December 2011, YouTube launched a new version of the positioning interface, with the video channels displayed in a central column on the house web page, similar to the information feeds of social networking websites. In October 2010, Hurley announced that he can be stepping down as the chief government officer of YouTube to take an advisory position, with Salar Kamangar taking over as the pinnacle of the corporate. In June 2011, YouTube started experimenting with response buttons, permitting customers to react to videos with a multitude of expressions, just like Facebook's 2016 reaction buttons, though YouTube eliminated response buttons quickly after.