In September 2010, a novel full-page interactive TippEx promoting marketing campaign was launched on YouTube, where all the watch web page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is placed after the video title in the watch page title, whereas earlier than it till then. In May 2011, YouTube reported on the company blog that the location was receiving more than three billion views per day, and that 48 hours of footage are uploaded every minute. In 2012, YouTube reported that roughly 60 hours of new videos are uploaded to the site every minute, and that round three-quarters of the fabric comes from outside the U.S.
Later, in January 2012, YouTube acknowledged that the determine had elevated to 4 billion movies streamed per day and sixty hours. James Zern, a YouTube software engineer, revealed in April 2011 that 30 p.c of movies accounted for ninety nine p.c of views on the location. Reside streaming was launched in metronewsnet.com , initially rolled out to pick out customers and later expanded. In March 2012, preview tooltips for the video player's seek bar had been introduced on the desktop internet entrance end, initially available on select videos and regularly rolled out. This function allows the viewer to additionally preview portions of a video by hovering above the seek bar with the mouse cursor, whereas solely the time stamp was indicated before.
For movies longer than 90 minutes, a magnified portion of the seek bar was additionally displayed since to facilitate advantageous seeking. In December 2011, YouTube launched a brand new model of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites. In October 2010, Hurley announced that he would be stepping down as the chief executive officer of YouTube to take an advisory role, with Salar Kamangar taking over as the top of the company. In June 2011, YouTube began experimenting with reaction buttons, allowing customers to react to videos with a large number of expressions, much like Facebook's 2016 reaction buttons, though YouTube eliminated response buttons quickly after.