In September 2010, a unique full-web page interactive TippEx advertising campaign was launched on YouTube, where the entire watch web page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is positioned after the video title within the watch page title, whereas before it until then. In May 2011, YouTube reported on the company blog that the site was receiving greater than three billion views per day, and that 48 hours of footage are uploaded every minute. In 2012, YouTube reported that roughly 60 hours of new videos are uploaded to the site every minute, and that around three-quarters of the fabric comes from exterior the U.S.
Later, in January 2012, YouTube acknowledged that the determine had increased to 4 billion videos streamed per day and sixty hours. James Zern, a YouTube software engineer, revealed in April 2011 that 30 percent of movies accounted for ninety nine percent of views on the site. Live streaming was launched in April 2011, initially rolled out to pick users and later expanded. In March 2012, preview tooltips for the video player's search bar had been introduced on the desktop internet entrance finish, initially obtainable on select videos and regularly rolled out. This characteristic allows the viewer to moreover preview parts of a video by hovering above the seek bar with the mouse cursor, whereas solely the time stamp was indicated before.
For videos longer than 90 minutes, a magnified portion of the search bar was additionally displayed since to facilitate tremendous in search of. In December 2011, YouTube launched a brand new version of the positioning interface, with the video channels displayed in a central column on the home page, much like the information feeds of social networking sites. In newsbeacontoday.com , Hurley announced that he can be stepping down because the chief government officer of YouTube to take an advisory position, with Salar Kamangar taking over as the top of the company. In June 2011, YouTube began experimenting with reaction buttons, allowing users to react to videos with a multitude of expressions, just like Fb's 2016 response buttons, although YouTube removed response buttons quickly after.