Forums » Help » Why Do Customers Keep Some Pizza Menus and Trash Others?

jikkefasta
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One of the greatest advertising tools at the disposal of pizza delivery and take-out restaurants is the printed menu included with every order. The next time the customer have an appetite for a fresh hot pizza, they can pick up the menu, call in their order, and provide instant repeat business. Unfortunately, too many times those menus get trashed for one reason or another.

If you own a restaurant, that can be a real problem for you, especially if that customer can't remember the name of your shop or has a menu on hand from a competitor. It could be the particular customer would have preferred your pizza over the other, but they don't have the information on hand to call your shop. For convenience alone, chances are they will call your competition and you just lost a sale. The question is, why do people keep some pizza menus and trash others?

Sometimes menus get trashed because they have gotten soiled, so the key is to find a way to get the menu to the customer while providing a way to keep it clean. Some pizza chains staple the menus to the top of the boxes, but that doesn't always mean that it will be safe from getting soiled or torn. A good way to avoid this is to order plastic bags from your printer and insert the menu into the bag which can then be stapled on the box. A good size bag would house a tri-fold flyer/menu, such as a 6" x 12.5" door hanger bag. However, if that is not cost effective, a good quality glossy paper can often withstand a small amount of exposure to foods and liquids.

If a menu is poorly printed or an eye-sore, it is likely to get stuffed in a drawer to be forgotten or trashed altogether. The menu should be eye-catching and appealing. Many people have little corkboards or bulletin boards in their kitchens for reminders and such, and a good many take-out menu get tacked there as well. Menus need to be printed so that they can be easily read. Too many times small businesses make a copy of a copy of a copy that is illegible by the time it is a 4th or 5th generation copy. Have your menus professionally printed and chances are they will be kept readily on hand.

One of the most effective ways of ensuring that customers will want to hang on to your menu is to offer coupons, discounts, or deals on the menu itself. It should be inclusive of your in-house menu items and should have a special section for promotional coupons as well. Everyone loves a deal and the surest way to get return business is to offer something special.Takeout Times

A professionally printed menu that offers discounts, specials and coupons is a menu that is likely to be kept. Take a look at flyers and menus that the big chains hand out and you will see that each and every menu is professionally printed and never a copy of a copy. They are direct and to the point always, always, include some kind of discount or coupon for something, even if it is only for free delivery. If you want your menu to be kept, learn from the big guys. The next time you distribute your takeout menus in bags, on boxes, or as Menu Mailers via the USPS, be sure to do so with the end goal in mind.

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