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Who knew 2016’s canniest advertising campaign would consist of just three simple words, pinned to the price of a one-way ticket to LA?
Digital marketing experts estimate that the average American is exposed to around 4,000 to 10,000 advertisements every day. So what was it about Norwegian Airline’s simple campaign that made it spread like wildfire on social media?
Cashing in on a news story that was making headlines?
The playful nature of the copy?
Or was it that they created, designed, and released the campaign within 72 hours of the news breaking?
Brangelina aside, the ad got us thinking. With so many adverts floating past unnoticed, what does it take to create a campaign that really sticks in our minds?
We asked some of our friends. The brains behind the marketing departments at companies like Buffer and Zapier. And it turns out that everyone has that one disruptive campaign etched in their memory.
Whether it’s down to a heartfelt message, a funny script, or plain old clever branding, here are the 15 campaigns that made marketing history.
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