Forums » Help » Steps to a Successful Social Media Strategy for ANY Network
Fact: social media sites drive over 31% of all referral traffic on the Internet.
With all the new channels constantly emerging, it's very easy to fall into the trap of thinking about social media as a tactical plan instead of a strategic one.
The best social media plans set forth measurable goals and work with any social venue.
There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out there. And although they are "smaller," they still have tens or hundreds of thousands of users. If a large percentage of these users are in your target audience, you should be strongly considering adding it to your active social media strategy.
Here's the big benefit of smaller networks: barely any other business uses them!
Think about it. The biggest businesses need a huge audience, so they stick to the biggest social networks, they cannot survive on a couple dozen sales leads a day. But you CAN, and actually you can thrive.
Small home businesses owners typically believe that they should just try to copy the big businesses...
This is the reason you see thousands of your competitors doing the exact same thing on Facebook and Instagram.
With smaller social channels, there is zero competition! You can quickly amass followers and drive large amounts of traffic to your website in no time.
You start seeing faster responsiveness, better lead results, and more sales profit.
This article is all about a simple strategy that will work on just about every social network out there.
How to Find Small Social Networks
Expect to have to dig around for 30-60 minutes to find the best one for your business.
There are dozens of social networks that will work amazingly well for your niche audience, so you just need to spend the time finding the one that is right for your business.
Check out this list of social media channels you're probably not using and see if they have any potential for your business.
Pheed
Pheed does more than let users share video, text, music, and photos. It also offers live broadcasts and a pay-per-view option. Users set their own price for their content.
Thumb
With Thumb, ask a question and get feedback from other users in real time. You can also share your own opinions and start conversations with peers on topics of interest.
WhatsApp is a cross-platform mobile messaging app. Users can send photos and videos, share their location, and create groups. There are thousands of home business owners, boutique owners, and other vendors with shippable merchandise that use WhatsApp on Instagram. It is a stress free, confidential, and easy to use method for communicating with buyers around the country. By installing the app on their phone, the buyer can text you their size, address, and other information without sharing it on social media.
PicsArt
Is a photo editing app combined with a social network. Users can share their photos, discover images other users have uploaded, create a collage, co-edit, and enter contests.
hi5
Is a social entertainment site. Users can use features similar to other social media sites like sharing photos, connecting with friends, and meeting new people. But hi5's big focus is on playable games.
A thorough manual to learning to be a good social media manager. BRSM.IO An in-depth discussion of what actions are expected of social media managers. Mcdougal also traces how we turned a social media manager and provides assistance for aspiring professionals.