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What is SEO?
The word SEO stands for “search engine optimization.” It is the process to improve the visibility of the website when people search for products or services related to your business in search engines. You will be gaining better attention from your users by gaining better visibility of your pages in search results. You can also interact with prospective and existing customers to your business.
Before starting with SEO, you must know about the three following core components that can help you in increasing visibility.
- The various types of content search engine users and your customers are looking for.
- The working process to figure out how search engines discover, index, and show the content in search engine results pages.
- The need to promote and optimize your website.
The search engines are constantly growing, though the fundamental elements that lays the foundation of SEO have remained unchanged from the earliest days.
SEO is such a domain that keeps evolving with fast-pace. Changing the branding and strategies everytime can sometimes be frustrating as the older tactics or strategies don’t remain effective any longer.
Several search engines such as Google, bing, etc keep updating their algorithm to deliver quality search results to their users. With the introduction of Artificial Intelligence and bots, the search engines are constantly trying to ensure better user experiences. Therefore, SEO experts need to stay updated with the latest tricks and strategies that works now and what strategies need to be eliminated from your search marketing plan.
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