Social media campaign service for basketball Social media plays an important role in a basketball team's marketing strategy by providing a platform for the team to connect with fans and share engaging content. It can also be used to promote games and ticket sales, as well as to generate revenue through social media advertising and partnerships with influencers. Social media can help to enhance the team's branding and create a more personal connection with fans, which can ultimately lead to increased loyalty and revenue. Social media campaigns can also be used to attract new fans and expand the team's reach beyond its existing fanbase.