In pay-per-click marketing, marketers compensate publishers (like Google or Facebook) each time a user clicks on their advertisement. It is considered a cost-effective marketing method because companies only pay the price when users click on their ad and typically see a significant return on investment. Whether you use a smartphone or computer, the chances are good that you see ppc marketing agency every day, regardless of the advertising platform. Paid search advertisements, like Google Ads, are displayed as sponsored content at the top of search results pages. On the other hand, paid social advertising is generally inserted within other types of content, such as an Instagram feed or an Etsy shop listing.