"Look, KD has been playing in the league for 14 years and is now able to play the game. It's not as if KD is very upset about that. I think that he's trying to make conversation. It's not like he has to as he's among the most discussed athletes on the planet, but I would say that joining the fray is a nod to how much he loves the game and our relationship.
Being able to participate in something he doesn't really care about, but he knows the people who follow him care and that's awesome for him. I've more respect and admiration for that guy than pretty much anybody I know. ""I think that the NBA gives us a lot of opportunity to only be scratching the surface. There's just so many storylines. If you consider the factors that contribute to social inequality the way we tried to answer that, we have a real world point of view that goes into the game we play," Singh said.
Utilizing an example from the game, which integrates his personal life, and specifically his wedding in the near future, Singh illuminated how NBA2K has integrated so many aspects of their real-life lives within their sport. "That's the way we attempt to develop our game, and I think that our game is superior to others, in terms of the way you truly care for the people that play your game." Singh said.
It is important to note the game's emphasis on being unique, Singh said NBA2K wants its players to live their lives like an NBA star in their sport. Constantly adding new features that enable this to happen, Singh said the game can evolve with the ever-changing nature of the NBA.
"I remember 2K11 that was the first time we featured Jordan on the cover, I was thinking, 'How are we gonna get bigger beyond this?' We'd put an entire set of legends in this game, and for the very first time, this Jordan challenge is incredible and the graphics are amazing, but the development of MyCareer has taken that to a whole new level. We're only scratching the surface of the possibilities we have. "
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