almost 4 years ago

Email marketing is a powerful digital channel that marketers can use to communicate with customers, create loyalty and trust, maintain engagement, and develop long-term relationships. But all of this requires staying organized in terms of managing email lists and contacts while also ensuring deliverability rates.

Here are some benefits you get from investing in an email marketing solution:

1. Deliverability

One of the main benefits is better deliverability rates over time - email marketing platforms help marketers stay organized and maintain better contact lists. This leads to higher rates of delivery that are more accurate, which means you're only sending emails to those who opted in or otherwise agreed to receive them. Email marketing platforms also provide analytics so you can see if your emails are being read or ignored, as well as which content gets the best response from those on your email lists. High deliverability rates show that marketers are taking email marketing seriously and investing in it to ensure they're successful.

*2. Engagement analytics *

Email marketing platforms provide detailed insight into engagement rates across email campaigns, allowing marketers to see which types of emails are performing well and which ones aren't. This lets marketers iterate their content in order to determine what resonates with customers, leading to better engagement rates overall.

*3. Centralized management *

A centralized email marketing platform makes it much simpler for marketers to manage multiple contacts across email lists and create a unified email strategy. This saves time by eliminating the need to use several different platforms for managing all your contacts, plus it makes multi-channel marketing easier across email, SMS/text messaging, social media, and more.

*4. Email templates *

Email templates make it much easier to quickly send emails to customers without having to rewrite each one from scratch. When email templates are automatically customizable, marketers can just enter new content and change the template as needed to fit their brand image.

5. Content management

Email marketing platforms make it easier for marketers to create new email campaigns by providing access to better templates (along with other tools) that help streamline the process. This also helps ensure that emails are mobile-friendly and compatible with different devices.

**6. Data analysis **

Analysis is a vital part of email marketing - marketers need to know which types of content resonate best with customers, along with other metrics such as open rates, click rates, and conversion rates.