over 2 years ago

The Barcode Scanning Research Service takes a comprehensive look at the issues impacting the barcode scanning industry, including value chain dynamics and competitive considerations; application opportunity assessment; socio-economic trends; total solutions enablement; and market growth expectations. Coverage includes: hand held and fixed-position/stationary bar code scanner market data and shipments; market analysis; and market share and technology information across geographic and application markets spanning automotive, aerospace and defense, diverse manufacturing, retail in-store/POS, transportation and logistics, health care, government, and commercial services.

The Barcode Scanning Research Service is a natural extension of our existing automation and wireless connectivity coverage and complements existing scan apps for ipad such as the RFID Research Service. With a strong linkage between barcode scanner and RFID reader technology convergence, market trends and cross-over competitors.

Mobile Barcode Scanning Mobile-Activated and Mobile-Displayed Solutions in Business-to-Consumer Environments

Millions of consumers are scanning one-dimensional (1D) and two-dimensional (2D) barcodes using their smartphones cameras, or displaying barcodes on their mobile phone/device screens at the point of sale (POS), point of purchase (POP), point of decision (POD), point of entry (POE) or point of transaction (POT). From 1D barcodes (including traditional UPC, EAN and linear barcodes found on most packaging -- notably consumer -- goods, on loyalty cards or on gift cards) to "newer" 2D barcode/symbology formats such as QR Code, Microsoft Tag, Aztec Code, Data Matrix, EZcode and several others, the applications and use cases for mobile barcode scanning are truly limitless. Increasingly, 2D barcodes seem to be everywhere in Japan, the United States and across the world.

This Research Report focuses on the high-level technology considerations, market trends, application examples, market dynamics and consumer adoption trends tied to mobile barcode scanning. The scope of this research does not include the assessment, evaluation or analysis of current mobile marketing strategies tied to mobile barcode scanning, SMS (text messages), ad revenue, Internet searches/ or site access.

What Questions Does This Report Answer? - How quickly are consumers adopting smartphones with camera and Internet connectivity? - How aware are consumers of mobile barcode scanning? - Will QR Codes dominate in the US and internationally, becoming the de facto standard as they are in Japan? - Should participants in this market offer coupons and discounts, provide informational services or deliver other marketing messaging? - Which mobile barcode scanning programs and use cases will stick among consumers? - What will be the consumers’ choice/favorite and how do providers maximize that experience? - Where should market participants' spheres of influence be, in terms of market development and consumer education? - Where should the responsibilty for pre-installation of barcode readers on phones in the United States and Europe lie? Who Needs This Report? - Standards organizations - Mobile Network Operators/Carriers - Smartphone manufacturers - Barcode scanner and imager manufacturers - Brands (retailers, airlines, CPG companies, etc.) - Advertising channel - Mobile software / app / service providers

PCA which provides data capture and tracking solutions created specifically for small businesses. While designed for small businesses, the same attributes appeal to departments and local offices of larger organizations. PCA solutions are ready-to-use, right out-of-the-box and aren’t simply scaled down versions of complicated enterprise products. With PCA Barcode, owners and managers will spend less time learning new products and more time running their companies.