The most viable medium of grabbing the attention of the users is animations. There's no doubt in that. However, has anyone ever thought of this as to why are animations such engaging? What is the science behind it? Why are they capable of achieving this much for brands? Well, the simplest answer by an experienced and expert New York 2D animation studio would be that "animations tend to provide the users with amazing and aesthetically pleasing visuals. These visuals are what cause the engagement to go in favor of the brand." What this means is that animations have a blend of vibrant and vivid colors, meaningful characters, amazing imagery, and much more. This is what entices the audience by grabbing their attention and redirecting it towards the core message of the entire animated video, which can be a brand, character, product, service, or anything else.