about 11 hours ago

Hi everyone,

I keep hearing about the importance of CRM hygiene, especially in sales and marketing circles—but I’m not entirely sure what it really means or why it’s such a big deal.

Can someone explain what CRM hygiene is, what it involves (like data cleaning, deduplication, etc.), and how it impacts things like lead quality, reporting, or overall sales performance?

Would love to hear how your team handles CRM hygiene and any tools or tips that have helped!

Thanks in advance!

Michelle King