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Adobe Campaign Classic Business Practitioner - Certified Expert Sample Questions (Q51-Q56):

NEW QUESTION # 51
A business practitioner created a budget campaign template to control scheduled invoiced marketing. After creating the campaign template and defining the job parameters (as shown below), the business practitioner was unable to see the link to configure budget details.

What should they configure to enable budget detail properties?

• A. Activate Distributed Marketing
• B. Activate Expenses and Objectives
• C. Activate Marketing Resources
• D. Activate Targeting and Workflows

Answer: B Explanation:
Explanation
According to the Adobe Campaign Classic Business Practitioner Exam Guide1, one of the tasks that you should be able to perform as an Adobe Campaign Business Practitioner is to control costs.
Adobe Campaign lets you control scheduled, committed and invoiced marketing costs and to break them down by category using the Marketing Resource Management module1. This module allows you to define budgets for your campaigns and programs, as well as providers and stocks.
To enable budget detail properties for a campaign template, you need to activate the Expenses and Objectives option in Advanced campaign settings1. This option will display a Budget tab in the campaign template where you can configure budget details such as cost entries, providers, stocks, etc.
https://experienceleague.adobe.com/docs/campaign-classic/using/mrm/controlling-costs.html?lang=en
NEW QUESTION # 52
Following the first deployment of the client's news bulletin, the email was sent to brand advocates who had opted in. The Marketing team wants to visualize the peak period of reactivity.
Which out-of-the-box delivery report would a business practitioner recommend?

• A. Tracking Indicator report
• B. Delivery Throughput report
• C. Delivery Summary report
• D. User Activities report

Answer: A Explanation:
Explanation
Tracking Indicator report. This out-of-the-box delivery report would help visualize the peak period of reactivity by showing when recipients opened and clicked on the email.
Adobe Campaign provides several out-of-the-box delivery reports that can help analyze and represent data for different purposes. Some of these reports are:
* Tracking Indicator report: This report shows the main tracking indicators for a delivery, such as opens, clicks, bounces, etc.
* Delivery Summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc.
* User Activities report: This report shows the actions performed by users on a delivery, such as approval, modification, sending start/stop, etc.
* Delivery Throughput report: This report shows the number of messages sent per hour for a delivery.
https://experienceleague.adobe.com/docs/campaign-classic/using/reporting/reports-on-deliveries/delivery-reports
NEW QUESTION # 53
A business team is sending out a promotional email and would like to automatically send a follow-up email two hours later to the recipients who did not open the initial email.
What are the workflow activities needed to do this?

• A. Query, Emaill. Wait, Update Date, Email2, End
• B. Query, Email!, Wait, Segmentation, Email2, End
• C. Query, EmaiM. Wait, Fork, Email2, End
• D. Query, Email!, Wait, Enrichment, Email2, End

Answer: D Explanation:
Explanation
To send a follow-up email two hours later to the recipients who did not open the initial email, the workflow activities needed are:
* Query: Create a query to identify the recipients who did not open the initial email.
* Email!: Create an email delivery activity to send the initial email.
* Wait: Add a wait activity to wait for two hours.
* Enrichment: Add an enrichment activity to update the delivery logs with the delivery status.
* Email2: Create a second email delivery activity to send the follow-up email.
* End: Add an end activity to end the workflow.
https://www.indeed.com/career-advice/interviewing/email-follow-ups
NEW QUESTION # 54
A business practitioner needs to analyze the target population of a delivery during content preparation to understand any errors at the time of message preparation. During the Analysis phase, the business practitioner notices errors in the delivery.
What is the risk of stopping the delivery at this stage?

• A. There Is a risk since the delivery has errors and send has started
• B. There is no risk since the delivery has errors and it was not sent out
• C. There Is no risk during analysis phase and delivery can be stopped
• D. There is a risk during analysis phase since the delivery has started

Answer: C Explanation:
Explanation
According to the web sources12, the analysis phase of a delivery is when Adobe Campaign checks the validity of your delivery settings and prepares it for sending. It does not mean that the delivery has started or been sent out.
NEW QUESTION # 55
What are two reasons why a campaign manager would review a delivery audit? (Choose two.)

• A. To find out if the delivery is blocked on a particular operating system
• B. To see if typology rules were applied
• C. To find out how many recipients were excluded
• D. To see the total number of opens
• E. To see the total number of clicks

Answer: B,C Explanation:
Explanation
According to Adobe Campaign Classic Business Practitioner objectives, a campaign manager would review a delivery audit for the following reasons:
* To find out how many recipients were excluded, which is one of the typology rules1.
* To see if typology rules were applied, which is another reason1.
Therefore, options A and B are the correct answers.
The delivery audit report provides detailed information about the delivery, including the total number of opens and clicks2. However, it does not provide information about the total number of opens and clicks for a specific recipient.
A campaign manager would not review a delivery audit to find out if the delivery is blocked on a particular operating system3.
NEW QUESTION # 56
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