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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q91-Q96):

NEW QUESTION # 91
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

• A. Random Split, Send Email, Wait, Define Goal
• B. Define Goal, Update Contact Data, Send Email, Wait
• C. Update Contact Data, Wait, Send Email, Join
• D. Define Goal, Send Email, Wait, Decision Split

Answer: B
NEW QUESTION # 92
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

• A. Schedule the Contacts Counts Standard Report
• B. Configure the Contact Extract Activity in Automation Studio
• C. Query the _Contact Data View and transfer it weekly
• D. Query the _Subscriber Data View and Extract it weekly

Answer: B
NEW QUESTION # 93
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'

• A. Markating Coud Customar Data Platform
• B. Contact Builder Attribute Groups
• C. Behavioral Triggers
• D. Advertising Studio

Answer: A
NEW QUESTION # 94
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?

• A. CampaignMember ID
• B. External ID
• C. Individual ID
• D. Contact ID

Answer: D
NEW QUESTION # 95
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

• A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
• B. IP ramp-up is important to establish a positive sender reputation.
• C. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
• D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.

Answer: A,B
NEW QUESTION # 96
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