The lördagsgodis concept dates to the 1950s. Swedish medical authorities began recommending sweets as a once-a-week treat, to try and limit rising cases of tooth decay as the country became richer, says Sofi Tegsveden Deveaux, an author and lecturer on Swedish culture and values. Swedes’ propensity to “trust the state a lot” encouraged them to follow and stick to the advice to restrict eating sweets to Saturdays, she argues, with the trend evolving into the beloved family-oriented activity that exists today.
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