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Salesforce MCC-201 Exam Syllabus Topics:

Topic	Details
Topic 1	How to synchronized data sources in Contact Builder How to create and customize Marketing Cloud reports in the Sales
Topic 2	Connect a Marketing Cloud account to a Salesforce org Understand the tracking data available in the Sales Service Cloud
Topic 3	Explain how and why to bring Salesforce CRM data into the Marketing Cloud Marketing Cloud Connect Overview
Topic 4	Explain each of the Sales and Service Cloud Activites Review of various ways to connect the Clouds
Topic 5	How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 6	Understand the tracking data available in the Marketing Cloud Understand what happens when an email is sent
Topic 7	Overview of the Customer Success Platform How to create a dashboard for Marketing Cloud tracking reports

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q92-Q97):

NEW QUESTION # 92
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?

• A. File Drop: Import File > Group Refresh > Send Email(s)
• B. File Drop: Import File > SQL Query(s) > Send Email(s)
• C. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
• D. Scheduled: Import File > SQL Query(s) > Send Email(s)

Answer: B
NEW QUESTION # 93
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

• A. Info Capture
• B. Outbound
• C. Text Response
• D. Data Capture

Answer: A,C
NEW QUESTION # 94
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?

• A. One-to-One
• B. Many-to-Many
• C. One-to-Many
• D. Many-to-One

Answer: A
NEW QUESTION # 95
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?

• A. Create a scheduled monthly automation that includes an import activity and triggered send.
• B. Create a triggered automation that includes an import activity and user-initiated send.
• C. Create a scheduled daily automation that includes an import activity and user-initiated send.
• D. Create a triggered automation that includes an import activity and triggered send.

Answer: B
NEW QUESTION # 96
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

• A. Individual Level Tracking was not selected in Marketing Cloud Configuration
• B. ContactID was used as Subscriber Key
• C. Synchronized Data Sources only push data every 15 minutes
• D. Email Address was used as Subscriber Key

Answer: A,D
NEW QUESTION # 97
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