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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q48-Q53):

NEW QUESTION # 48
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

• A. Send Email Activity with a link to a subscription center.
• B. Microsite with Web Collect to store entrants on a data extension.
• C. Microsite with Smart Capture to store entrants on a data extension.
• D. Data Extension with double opt-in status defined.

Answer: C,D
NEW QUESTION # 49
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

• A. Update data extension object level permissions
• B. Create a new business unit
• C. Create separate folders and add permissions
• D. Create a shared data extension

Answer: D
NEW QUESTION # 50
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

• A. Data management
• B. Security
• C. Company Settings
• D. Feature Settings

Answer: A
NEW QUESTION # 51
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

• A. Automation Studio > File Transfers
• B. Contact Builder > Data Sources
• C. Email Studio > Synchronized Data Extensions
• D. Contact Builder > Synchronized Data Extensions

Answer: B
NEW QUESTION # 52
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

• A. Many -to -One Relationship
• B. One -to -Many Relationship
• C. Many -to -Many Relationship
• D. One -to -One Relationship

Answer: B
NEW QUESTION # 53
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