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Facebook Certified Community Manager Sample Questions (Q16-Q21):

NEW QUESTION # 16
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

• A. Members who invited friends
• B. Posts created by administrators
• C. New members over time
• D. Number of comments

Answer: C,D
NEW QUESTION # 17
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

• A. Ask each regional manager to submit an individual report, then merge those into one report
• B. Hold a daily meeting with the full team to track progress for each region
• C. Create a template and require each regional manager to submit results that are above the benchmark
• D. Create a template and require each regional manager to complete that template every month

Answer: D
NEW QUESTION # 18
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

• A. Create an ad and target attendance from outside communities
• B. Create a schedule and invite attendees to sessions that align with their interests
• C. Start a new community and post event content there
• D. Ask attendees to create sub-communities and monitor conversations

Answer: B
NEW QUESTION # 19
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

• A. Create a Facebook Page and organize events using the paid events functionality
• B. Prepare materials for influencers that highlight recent community impact
• C. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
• D. Claim a membership fee for current members of the Facebook group

Answer: A,C
NEW QUESTION # 20
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

• A. The video post should be promoted with ads if the primary goal is engagement
• B. The picture post is the most successful if reach is more important than engagement
• C. The link post should be promoted with ads if the primary goal is reach
• D. The link and video post garnered more awareness than the picture post

Answer: B
NEW QUESTION # 21
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