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Facebook Certified Community Manager Sample Questions (Q13-Q18):

NEW QUESTION # 13
The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

• A. Create the community and define plans once it's established
• B. Discuss shared values and how they want the community to feel
• C. Set the community objectives
• D. Invite all of their friends into the community
• E. Determine the community mission

Answer: B,C,E
NEW QUESTION # 14
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

• A. Reach Website traffic Audience growth
• B. Reach Sentiment Website traffic
• C. Website traffic Sentiment Audience growth
• D. Reach Audience growth Sentiment

Answer: B
NEW QUESTION # 15
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

• A. Post a poll in the community asking members if the company should close the group
• B. Survey members for positive community experiences to share with the CEO
• C. Document the number of members and engagement statistics for the CEO to review
• D. Determine if members of the group are more likely to retain their monthly membership

Answer: D
NEW QUESTION # 16
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)

• A. Remove comments from unreliable sources on the post.
• B. Delete the post immediately and message involved members.
• C. Post a link to the group rules that are relevant to this topic.
• D. Remove and block members who violated the guidelines.

Answer: A,C
NEW QUESTION # 17
A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

• A. Message new members and invite them to participate in the challenge.
• B. Create posts to encourage people to sign up and have moderators answer any questions.
• C. Start a secret group for people doing the challenge and post everything there.
• D. Highlight past photos and success stories and tag members who have joined past challenges.

Answer: B,D
NEW QUESTION # 18
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