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NEW QUESTION 48 A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization. How should the incumbent community manager proceed?

• A. Link to the new community and encourage people to join it
• B. Remove the members who are joining the new community
• C. Continue to focus on the original community
• D. Create a post that discourages members from joining the new community

Answer: C,D   NEW QUESTION 49 A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume. The community manager needs to create a monthly content calendar that includes posts that represent each department. What should the community manager do first?

• A. Review previous post results and reuse the content that performed best
• B. Prioritize the content from the department that is the most polished and ready to post
• C. Review briefs from internal stakeholders outlining key messaging, details and targets
• D. Research competitors and replicate popular creative tactics that perform well for them

Answer: C   NEW QUESTION 50 A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile. However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on. Which critical piece of information does the community manager need to make this decision?

• A. How much engagement each platform gets
• B. How much time the trainer spends on each platform
• C. How many current clients found the trainer on each platform
• D. How much the trainer enjoys using each platform

Answer: C   NEW QUESTION 51 ......