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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q126-Q131):

NEW QUESTION # 126
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• A. Campaign Email Tracking Report
• B. Account Send Summary Report
• C. Email Send Report
• D. Email Performance Over Time Report

Answer: B
NEW QUESTION # 127
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

• A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
• B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
• C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.

Answer: A
NEW QUESTION # 128
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

• A. Change Format to xml
• B. Select Unicode Output
• C. Change Character Encoding to UTF-8
• D. Change Column Delimiter to

Answer: B,C
NEW QUESTION # 129
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

• A. Contact data in non-sendable data extensions
• B. Contact-specific data at the job level
• C. General tracking data at the job level
• D. Contact data in sendable data extensions

Answer: A,C
NEW QUESTION # 130
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers

• A. Pre-warmed IP address can be purchased from Salesforce
• B. Send volume is large enough to maintain a positive or neutral reputation
• C. Length of time needed to pause sending is greater than one month
• D. All of NTO's accounts should be on the same stack

Answer: B,D
NEW QUESTION # 131
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