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Salesforce Prepare for your Marketing Cloud Administrator Certification Sample Questions (Q76-Q81):

NEW QUESTION # 76
Which activity should be used for multivariate content testing within Journey Builder?

• A. Decision Split
• B. Random Split
• C. Content Split
• D. Engagement Split

Answer: B
NEW QUESTION # 77
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

• A. Each email consumes five super messages when sending below a certain threshold.
• B. The majority of NTO's subscriber base is in the United States.
• C. A multiplier is applied to each SMS message based on the destination country
• D. MobilePush was enabled by mistake, which consumes Super Messages when not in use.

Answer: A
NEW QUESTION # 78
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

• A. Subscriber
• B. Link
• C. Account
• D. Email

Answer: D
NEW QUESTION # 79
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• A. Email Performance Over Time Report
• B. Campaign Email Tracking Report
• C. Account Send Summary Report
• D. Email Send Report

Answer: C
NEW QUESTION # 80
What is Setup Assistant?

• A. Support service allowing the outsourcing of repetitive admin tasks
• B. A dashboard containing key metrics for the business unit
• C. A prioritized account configuration checklist
• D. A search within Help and Training limited to configuration documents

Answer: C
NEW QUESTION # 81
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