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Salesforce Prepare for your Marketing Cloud Administrator Certification Sample Questions (Q76-Q81):

NEW QUESTION # 76
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

  • A. Profile Center
  • B. Send Logging
  • C. Subscriber Keys
  • D. Publication Lists

Answer: D
NEW QUESTION # 77
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

  • A. Unique Contact email address
  • B. Subscriber ID
  • C. Unique Contact Identifier
  • D. Primary key

Answer: D
NEW QUESTION # 78
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

  • A. Email Send Report
  • B. Account Send Summary Report
  • C. Campaign Email Tracking Report
  • D. Email Performance Over Time Report

Answer: B
NEW QUESTION # 79
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

  • A. Profile/Preference centers are automatically created for each business unit connected through Multi-org
  • B. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
  • C. Multi org does not support the standard profile preference center for the business units.
  • D. Branding for each business units' profile centers will be inherited from the default business unit setup.

Answer: C
NEW QUESTION # 80
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

  • A. List Sending
  • B. Tokenized Sending
  • C. Field Level Encryption.
  • D. Distributed Marketing Sends.

Answer: B
NEW QUESTION # 81
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