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Salesforce PDX-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing, Templates,Reports Lead Qualification
Topic 2	Forms and Landing Page Reports Forms and Landing Pages Pardot Dashboard
Topic 3	Pardot Salesforce Relationship Engagement Program Reports Salesforce Campaigns
Topic 4	Salesforce Integration Learner Expectations Course Case Study
Topic 5	Personalization and Email Marketing Segmentation Rules Users and User Groups
Topic 6	Choosing an Automation Tool Building an Engagement Program HML and Advanced Dynamic Content

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Salesforce Essentials of Pardot Lightning App for Digital Marketers Sample Questions (Q133-Q138):

NEW QUESTION # 133
What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

• A. Add a new custom contact field in Salesforce.
• B. Adjust the lead settings in Salesforce.
• C. Add a new custom lead field in Salesforce.
• D. Add a new lead record type in Salesforce.

Answer: A,C
NEW QUESTION # 134
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer

• A. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
• B. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
• C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
• D. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

Answer: A
NEW QUESTION # 135
What does the Google Analytics connector allow Pardot to do?

• A. Update the conversion field in Google Analytics.
• B. Sync prospects with Google AdWords.
• C. Append UTM parameters to a prospect record.
• D. Send emails to prospects from Gmail.

Answer: C
NEW QUESTION # 136
How can you ensure your email doesn't get stuck in spam?

• A. Create mobile-friendly version of the email
• B. Create clear calls-to-action
• C. Create a text version of the email
• D. Add domain keys and SPF
• E. Remove the unsubscribe from the email

Answer: C Explanation:
- create a text version
- avoid spammy words in the email copy
- Check image to text ratio
- Add domain keys and SPF
NEW QUESTION # 137
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

• A. Trigger
• B. Action
• C. Rule
• D. End

Answer: B
NEW QUESTION # 138
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