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SAP CC4H22512 Exam Syllabus Topics:

Topic	Details
Topic 1	Email channel setup and compliance, and account security settings in order to apply these concepts in implementation Automations (AC and Interactions) Open Time Content
Topic 2	Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management
Topic 3	Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order Define product recommendations, their source, and their application
Topic 4	Identify the various ways to measure results how to categorize the customer base based on value
Topic 5	Explain how the Strategic Dashboard helps measure the impact of marketing campaigns Data Collection and Contact Management
Topic 6	Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding Articulate the kinds of ecommerce integrations available

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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q31-Q36):

NEW QUESTION # 31
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts?

• A. Use email address.
• B. Use an SAP Emarsys Customer Engagement internal ID.
• C. Use an external ID.
• D. Use date of birth.
• E. Use first name and last name.

Answer: A,B,C
NEW QUESTION # 32
What is the Yahoo complaint feedback loop?

• A. It is a tool that enables bounces to be automatically recorded in your account as suppressions.
• B. It is a tool that enables complaints to be automatically recorded in your account as hard bounces.
• C. It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts.
• D. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes.

Answer: D
NEW QUESTION # 33
What do you use to personalize the First Name field with fallback text if the field is empty?

• A. Emarsys Scripting Language
• B. Personalization token
• C. Link Editor
• D. Manage optional content

Answer: A,B
NEW QUESTION # 34
What can the plus signs (+) in the Email Analytics Overview page mean?

• A. These are your most successful campaigns.
• B. The campaign was sent with Send Time Optimization.
• C. The campaign has child campaigns (e.g., recurring or A/B test emails).
• D. The plus sign can be expanded to show the preview.

Answer: C
NEW QUESTION # 35
Which file formats are supported for integrating flexible product data?

• A. Comma-separated values (CSV)
• B. Text (TXT)
• C. Extensible Markup Language (XML)
• D. Microsoft Excel file (XLS)

Answer: A,C
NEW QUESTION # 36
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