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Facebook 100-101 Exam Syllabus Topics:

Topic Details
Topic 1
  • Explain the differences between the tools available to create and manage ads
  • Identify the structure of a Meta campaign
Topic 2
  • Identify how Meta protects user data privacy and common ad policies
  • Identify mobile creative best practices
Topic 3
  • Identify the steps to establish a business presence on Facebook and Instagram
  • Given a scenario, determine the appropriate ad formats
Topic 4
  • Identify settings available at the campaign, ad set, and ad level
  • Identify the difference between an ad and a page post
Topic 5
  • Identify the different Products that make up the Meta family of apps and services
  • Communicate the value of the Meta Pixel
Topic 6
  • Determine the relationship between budget and estimated results
  • Explain the process to set up an ad account
Topic 7
  • Explain the importance of matching business goals to Meta campaign objectives
  • Determine the Meta campaign objective to achieve business goals
Topic 8
  • Explain how to measure the success of a campaign
  • Explain the way Meta charges for ads and where the ads are shown
Topic 9
  • Communicate the value proposition of the Meta family of apps and services for businesses
  • Identify campaign results through ads reporting

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Pass Guaranteed Facebook - Pass-Sure 100-101 - Valid Meta Certified Digital Marketing Associate Vce

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Facebook Meta Certified Digital Marketing Associate Sample Questions (Q12-Q17):

NEW QUESTION # 12
What are two benefits of using a single OSPF area network design? (Choose two.)

  • A. It is less CPU intensive for routers in the single area.
  • B. It increases LSA response times.
  • C. It reduces the number of required OSPF neighbor adjacencies.
  • D. It reduces the types of LSAs that are generated.
  • E. It removes the need for virtual links.

Answer: D,E
NEW QUESTION # 13
On a Cisco switch, which protocol determines if an attached VoIP phone is from Cisco or from another vendor?

  • A. RTP
  • B. CDP
  • C. UDP
  • D. TCP

Answer: B Explanation:
The Cisco Unified IP Phone uses CDP to communicate information such as auxiliary VLAN ID, per port power management details, and Quality of Service (QoS) configuration information with the Cisco Catalyst switch.
NEW QUESTION # 14
A business wants to generate valuable actions on its website
Which campaign objective should the business select?

  • A. Reach
  • B. Traffic
  • C. Conversions
  • D. Engagement

Answer: D
NEW QUESTION # 15
Refer to the exhibit.

The network administrator is testing connectivity from the branch router to the newly installed application server. What is the most likely reason for the first ping having a success rate of only 60 percent?

  • A. The branch router LAN interface should be upgraded to FastEthernet.
  • B. The branch router had to resolve the application server MAC address.
  • C. There is a short delay while NAT translates the server IP address.
  • D. A routing table lookup delayed forwarding on the first two ping packets.
  • E. The network is likely to be congested, with the result that packets are being intermittently dropped.

Answer: B Explanation:
Explanation/Reference:
Initially the MAC address had to be resolved, but later on it was confirmed to ping went straight away
NEW QUESTION # 16
Refer to the exhibit.

A technician is troubleshooting a host connectivity problem. The host is unable to ping a server connected to Switch_A. Based on the results of the testing, what could be the problem?

  • A. The host NIC is not functioning.
  • B. A local physical layer problem exists.
  • C. TCP/IP has not been correctly installed on the host.
  • D. A remote physical layer problem exists.

Answer: B
NEW QUESTION # 17
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