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SAP CC4H22512 Exam Syllabus Topics:

Topic Details
Topic 1
  • Identify the various ways to measure results
  • how to categorize the customer base based on value

Topic 2
  • Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding
  • Articulate the kinds of ecommerce integrations available

Topic 3
  • Identify the basics of contact segmentation and what channels are available for marketing users
  • Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app

Topic 4
  • Email channel setup and compliance, and account security settings in order to apply these concepts in implementation
  • Automations (AC and Interactions) Open Time Content

Topic 5
  • Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order
  • Define product recommendations, their source, and their application


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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q27-Q32):

NEW QUESTION # 27
A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send?

  • A. Membership upgrade
  • B. Abandoned cart
  • C. Order delay notification
  • D. Password retrieval message

Answer: C,D
NEW QUESTION # 28
You are trying to send a testmail, but the following error message appears: "Unable to launch mailing because some mandatory fields are empty or invalid. Please check all mandatory fields and try again." What could be causing this error?

  • A. Style settings
  • B. Image alternative text
  • C. From (name) and From (email address)
  • D. Subject line

Answer: C,D
NEW QUESTION # 29
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?

  • A. My profile > Form default language
  • B. Management > Form Settings > Opt-in invitation and interests
  • C. Channels > Email campaigns
  • D. Management > Form settings > General format

Answer: B
NEW QUESTION # 30
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets?

  • A. Home widget
  • B. Also-bought widget
  • C. Last-purchase widget
  • D. Personal widget

Answer: A,B
NEW QUESTION # 31
You want to prevent a specific coffee brand, "GALLO", from being recommended on your website, although it will still be available to purchase. How can you do this?

  • A. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
  • B. Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee product's pages.
  • C. Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products' pages.
  • D. Set available to false in product catalog for all products the brand.

Answer: C
NEW QUESTION # 32
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