At some point, every business - regardless of size - requires the services of a communications designer. After all, if your project is important enough to warrant a marketing, promotions or public relations campaign, it's important enough to make sure it's done right. But it's not enough simply to hire a professional. These kinds of projects represent a large investment of time, energy and money, so it's critical to hire the right designer for your particular needs. Choosing the right one can mean the difference between a stunning piece that looks great and gets fantastic results, and one that falls visually flat and generates disappointing returns. Northell Team