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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Subscriber and Data Management Analytics and Troubleshooting
Topic 2	Email Message Design and Creation Marketing Automation
Topic 3	Introduction to Salesforce Marketing Cloud Summary
Topic 4	Message Testing, Delivery, and Email Marketing Best Practices

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q64-Q69):

NEW QUESTION # 64
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
Imported iota a staging data extension.
Separated into two different data extensions.
Which automation should meet these requirements?

• A. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
• B. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• C. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• D. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Answer: C
NEW QUESTION # 65
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:

• A. Send email activity which contains a link to subscription center
• B. WebCollect
• C. SmartCapture
• D. data extension with opt in status

Answer: A,C
NEW QUESTION # 66
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers

• A. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
• B. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
• C. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
• D. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
• E. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.

Answer: B,D
NEW QUESTION # 67
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will
contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and
Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty
Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a
unique relationship with the Loyalty Member Profile Data Extension?

• A. Email Address
• B. Full Name
• C. Loyalty Member ID
• D. Loyalty Member Status

Answer: C
NEW QUESTION # 68
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

• A. The email is transactional and not required to contain an opt-out link.
• B. The subscriber can reply with 'opt out" in the email body to be removed.
• C. The email is commercial and not required to contain an opt-out link.
• D. The subscriber can mark the email to signify it is spam.

Answer: A
NEW QUESTION # 69
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