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Salesforce MCC-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Explain how and why to bring Salesforce CRM data into the Marketing Cloud Marketing Cloud Connect Overview
Topic 2	How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 3	How to synchronized data sources in Contact Builder How to create and customize Marketing Cloud reports in the Sales
Topic 4	Overview of the Customer Success Platform How to create a dashboard for Marketing Cloud tracking reports
Topic 5	Understand the tracking data available in the Marketing Cloud Understand what happens when an email is sent
Topic 6	How to create and automate tracking reports in the Marketing Cloud Overview of the Marketing Cloud
Topic 7	Review of the pre-requisites for Marketing Cloud Connect Review of what functionality can be accomplished in each cloud
Topic 8	Connect a Marketing Cloud account to a Salesforce org Understand the tracking data available in the Sales Service Cloud
Topic 9	Explain each of the Sales and Service Cloud Activites Review of various ways to connect the Clouds

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q11-Q16):

NEW QUESTION # 11
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

• A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
• B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
• C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
• D. Extract activity of data view tables > Query activity to create the required file > Transfer activity

Answer: C
NEW QUESTION # 12
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?

• A. Decimal (15,0)
• B. Decimal (15,2)
• C. Text (15)
• D. Number

Answer: A Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION # 13
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

• A. Request a second SAP for the existing business unit.
• B. Request a Private Domain to be added to the existing business unit.
• C. Implement a new SSL Certificate for the new brand.
• D. Create a new business unit for the new brand.

Answer: B Explanation:
A Private Domain is an email address that is separate from the main domain and allows for the creation of campaign-specific email addresses, which can then be used to target distinct audiences. This would allow Northern Trail Outfitters to create emails and landing pages specific to each brand without having both brands associated with the same domain, thus preventing any overlap or confusion between the two. Additionally, a Private Domain can help ensure deliverability and compliance, as it allows for more granular control over the sending domain.
NEW QUESTION # 14
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

• A. Decimal
• B. Currency
• C. Float
• D. Number

Answer: A
NEW QUESTION # 15
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi
a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

• A. An additional Sender Authentication Package
• B. An additional IP address
• C. Register the new domain in Setup > From Address Management
• D. An additional private domain

Answer: B
NEW QUESTION # 16
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