In 2010, Ashish Kumar Jain, then 28 and working in the UK as an IT professional, chanced upon an online video that left a deep impact on him. It described the cruelties meted out by the dairy industry, especially to calves. As an expectant parent, and at a time when he was longing to return to India for the birth of his first baby, he says it convinced him and his wife to switch to a vegan diet. Living in Indore, a city in the central Indian state of Madhya Pradesh, the couple decided to raise their child as a vegan, too.

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