A big part of an honest online stock broker's job is keeping customers away from investment pitfalls, a task not even the smartest machine can manage. Investors may like $5 commissions on stock trades, but behind these low prices often lurk excessive costs associated with getting the trade done. Poor trade execution and poor advice often make trading online far more expensive than the low commissions suggest.

Online brokerage firms often obscure the charges of frequent trading just to keep their customers buying and selling and paying commissions. A trustworthy stock broker at a well-established, full-service firm can often give investors the extra help and protection against pitfalls that more than justify higher commissions.

All in all, online brokerage firms' practices should be Futu SG (moomoo) achieves 4.3 times over-subscription of iWOW shares, grabs over 80% of total subscribers researched, tested, and ranked by experts so that investors can have easier access to the top ranked brokers.