about 3 years ago

Identifying a trend allows you to take advantage of a new market opportunity where competition - initially - is low. In this space, you have the margin to increase the turnover with parallel marketing strategies. BY MASSIMO GIACCHINO [b][url=http://www.seomails.com/saudi-arabia-email-list/] Saudi Arabia Email List [/url][/b]

Table of Contents Why go in search of a market trend? Google Trends: the most popular tool for identifying a trend Trends grow within social networks Analyze Instagram hashtags to spot a trend Monitor social conversations with the Facebook Insight Hot Topics tool Anticipate the trends that will - certainly - arrive in Europe with Pinterest Trends 3. Look at the YouTube search bar Bonus: Search bars are on any site. Online trend analysis conclusions Don't feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly Why go in search of a market trend? The basic assumption of this article is that online trends mirror our real offline life.

They are not born by chance, but from the behavior of people in their daily lives .

In fact, as soon as we have a question we immediately go to Google to look for answers; when we are in front of a pair of shoes in a shop we check on Amazon if it costs less, when we are living an experience we share it on Instagram through Stories and Hashtags.

In these virtual places, as marketing people, thanks to specific tools that record every user action and our experience, we can identify a new space in the market and design a parallel strategy to our always on marketing funnel .

Google Trends: the most popular tool for identifying a trend Surely all marketing professionals - bar none - know Google Trends .

This tool offered for free by Google allows us to see in real time what the users' searches are, what their questions are, their needs.

For example, in conjunction with the release of the “Queen of Chess” series, the desire to learn how to play chess and consequently to buy them has grown.

To further explore the behaviors behind the topic use Treendly . This tool simultaneously displays related searches within Google, Amazon and YouTube.

As a result, in one place you can learn more about the products people want to buy and what they want to learn.

What you will need to do as a digital strategy is to create useful content based on research and propose your products. For example, create a free guide (or YouTube video tutorial) on chess for beginners and propose your products inside.

Trends grow within social networks More and more we can define ourselves as onLife people (neologism by Luciano Floridi).

In essence, in this hyper-connected society there is no clear division between online and offline. Today we are in constant connection with others via the internet, smartphones, emails and social networks.

We live the lives of others and share ours on social networks.

Looking at the posts behind the #covid hashtag we can see how people lived and what they felt during the pandemic, we can see exactly what they did.

market trend - hashtag (these screenshots show the reopening period) Analyze Instagram hashtags to spot a trend Understanding that people's lives are behind a hashtag, I recommend that you constantly monitor your reference keywords.

For example, by monitoring the hashtag #lievitomadre for the e-commerce of Mulinum flours, I identified the trend of cocoa bread (it was not detected on Google Trends).

From here, the Mulinum manager immediately worked to include this offer within his e-commerce. The response was outstanding!

Monitor social conversations with the Facebook Insight Hot Topics tool Facebook provides us with a free tool to analyze each month which are the topics within Facebook and Instagram divided by product categories and countries.

To establish these trends, it relies on the analysis of conversions and posts of people within the platform.

For example, if we are in charge of e-commerce of products for bartenders and the topic of the moment in the United States is Pink Lady cocktail, we could think of proposing it within our content plan.

Furthermore, for each topic, by clicking on the word, we can see exactly the days in which it was in trend and which people interacted.