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Stop ignoring and forgetting prospects. Start growing them.

The customer acquisition for a real estate starts with potential customers. A potential client or a "lead" is not really complicated at all. It is having the name, contact and information of someone who could potentially be your client in the future.

If you have a way to contact the person , they are a potential customer. Although many "experts" define potential clients as a person whose full name you have, a phone number (at a minimum), and who have expressed interest in your services. But that's a mistake, especially with the advent of the internet.

Sometimes a lead is just an email. Nameless. No phone number. And although definitely not all the emails you get you want to convert into customers (especially those with false names in their email address), it is necessary to avoid the mistake of believing that a person is not a potential customer, just because the only thing what you have is his email

All the people who have a way of being contacted are viable. Each of them. Even of those who only have email. Even the ones that tell you "no".

SkyMarketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like villas.

There are no useless contacts on Facebook

A useless contact is not even a contact, it is something that does not work. Like a fake number. But on Facebook there are no useless contacts , because the contact is always linked to the profile of a real person (it is Facebook).

Facebook is one of the best places to harvest contacts, because you can get too much information from each contact. You can easily get to know people at a level impossible for email conversations or people you meet in line at the bank.

Also, because every contact you get is viable. You have to start moving that contact through the process of turning them into a customer. Just because a contact is not ready to buy, it does not mean that they will never be willing to buy or sell a property. It just means that they are part of "the majority." That is, they are part of the majority of people who are not ready to buy or sell at this moment.

That is why it is very important that when the time comes, they remember your name and be within reach for them. That is why you need a communication plan that integrates people without pressuring them to buy or sell all the time.

The process of attracting clients for a real estate agency takes time. A lot of time. Real estate is not $ 500 pesos items. Those contacts or potential clients will go through the most expensive buying and selling process of their lives, their desire to buy or sell, and their ability to do so must be synchronized, and that takes just enough time for each person.

How to attract real estate clients then? You must cultivate your relationship with these contacts until the right moment arrives. The main mistake that real estate agents make is thinking that if a contact is not ready right now, then it is a bad contact. And they make the mistake of giving up and not cultivating that contact.

For this reason, real estate agents are constantly developing new strategies to attract clients for their real estate, and if they do not find new clients, their business may go bankrupt. But at a certain point, they will be exhausted from working to get more and more new contacts.

Yes, you should always be working on a client acquisition process for your real estate agency, but if you are only getting contacts, you will reach a point where it is no longer possible to get more than you have, much less manage them. That is why it is necessary that you cultivate your relationship with them. You already spent money, energy and money getting the contact, now nurture it. Stop scrapping contacts that aren't ready to buy right away.

Start treating them like the gold mine they really are

You need to think it through, it takes time, energy and also some money to establish a customer acquisition process for your real estate. But that time, energy, and money will be a very large investment, with great rewards.

The truth is, when you cultivate your contacts, you are also generating leads in some way. Think about it, if you cultivate a good relationship with a contact and they are not ready to buy, but their friends are, then they will recommend you.

Generate clients, cultivating contacts

When defining how to attract real estate clients for your real estate, you should know that it is not an easy process to create and implement. It is not, it is constantly changing, and you will be improving and updating it frequently.

But why spend more time, energy and money looking for more contacts? Of which you will discard most of them just because they are not ready to buy or sell right now, how do you attract real estate clients like that? Real estate agents try new customer acquisition methods for their real estate companies all the time, often dedicating 100% of their day to it, without succeeding in generating conversions.

When they don't generate sales in a few months, or sometimes even a year, many realtors assume it's because they don't have the right contacts. But the truth, the error is a wrong method of efforts to generate customers.

Include the time to cultivate those contacts in your schedule and your plans

Remember that cultivating your contacts will also generate clients. When you trust that no contact is a bad contact, you will not only change your way of thinking, but also your efforts and your focus. When you spend more time cultivating your relationships with those contacts, your business will start to make more money.

How to attract real estate clients? Spend 20% of your time generating new contacts, and the remaining 80% cultivating them. In six months you will be very grateful that you did. Discard the idea that there are contacts that do not work, and adopt a perspective that values each contact and cultivates it.

Resources:

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