Knowing how search engines work and having a working knowledge of Google algorithms can help you to promote your business effectively online. The largest search engine by far is Google. Yahoo has fallen way behind because it is not a true search engine, and the others such as Google's own Bing and Ask, lag way behind in terms of users and search technology.

The way you market your website determines your success, and it is safe to say that no commercial website will be successful if it fails to satisfy the Google algorithms. One important factor to keep in mind with respect to how search engines work is that it is not your keywords that are important, but the search term used by the person using the search engine to find information. That is the true 'keyword' and those you use on your web pages are guesses as to what people will use to find your page.

If you are doing this right, these 'guesses' will be based on keyword research, and you will generally use the search terms that people most often used to find the information your web page offers. 'Web page,' not 'web site' because as has been iterate many times, Google lists individual pages - not entire domains, or websites.

https://sturdybusiness.com/rank-new-content-faster-on-google/ https://www.google.com/search/howsearchworks/algorithms/