Forums » Discussions » How important is logo design services for the brands or companies?
One person asked a question, how you identify a brand instantly, even though they don’t have a logo for their brand? It is possible to describe a logo as the face of a company. Most commonly, it's the first thing about your business that a potential customer must consider. A logo is something more than just an image; it is a point of recognition for consumers and a major backbone for the company's branding. Logo Design Services play a very important role in the current era of technology for brands or businesses. They can reduce the burden of the organizations & brands more focus on their core operations. Before choosing a logo design agency for your project few things which are important to consider. Define your project. What kind of work you want from them & how much you willing to pay for that work. Review your budget & then analyze the market rates or offerings. Search the companies from different sources, check the reviews of different clients & their experiences, with the help of this you can determine the quality of their work & that will help you to make a decision on fact & figures. Shortlist the options you have & choose the best among them. Review all available options keenly & make a final decision upon your requirement & budget. Select the one & share the requirements with them. Share the required details of your company to the agency & let them know your needs or work you want from them according to your time frame. This is the most important part. Discuss a contract with them to avoid any hurdles in the future. Briefly discuss & document the all-legal requirement of the project & also consult with your legal team.
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Logos, IMHO are really important. Here are a few reasons why.
A logo tells a customer what is s/he paying for. Customers dont really pay for coffee at Starbucks, they pay for the mermaid. Logos help customers justify their expenses to other people. So if I buy a Starbucks, I can tell other friends that I paid 4 bucks because its a Starbucks. A logo lets a customer create a mental image of hat would he expect. Coke is nothing but a logo (there have been taste tests and it has proved that patrons dont know coke from pepsi). "A Strabucks latte is so good" etc. Logo creates the association of the product/service to an experience. This association is important when the actual buy decision is being made. "Everytime I have had starbucks, I have had an awesome experience." Logo also allows us humans to create shortcuts. So everytime I see a swoosh, I know that its Nike and Nike stands for quality, expensive sneakers (at leat in India). So rather than processing all the information about Nike, I can merely recall that swoosh is Nike and thats about it. Similarly, Starbucks is about good coffee (good or bad is debatable though). Human brains are wired to create shortcuts!