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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation.because it will really help them in hitting the core.Our Microsoft MB-220 exam dumps will include the following topics: 1. Configure marketing applications (5-10%) Configure marketing settings

• Define default matching strategies
• Verify organization and business management settings
• Configure Customer Insights synchronization
• Configure Marketing Business Units
• Create templates
• Configure quota limits
• Configure the privacy banner
• Manage keywords for images for an organization
• Configure Campaign & Materials Approval Workflow
• Configure data protection tools

2. Manage segments and lists (10-15%) Implement global distribution and high availability

• Combine segments using union, exclude, or intersect logic
• Determine segment type
• Create market segments
• Configure dynamic segments using Designer, Flow, or Query
• Create and manage segments

Create and manage subscription centers and lists

• Add a subscription list or lists to a form
• Create a segment based on a subscription list
• Create a subscription list
• Create and manage Subscription Center
• Determine usage scenarios for subscription lists

3. Create and manage marketing forms and pages (10-15%) Create marketing forms

• Enable prefilling for forms
• Create a marketing form using a template
• Determine form requirements and limitations
• Embed a form on an external website

Create and manage marketing pages

• Publish a marketing page
• Create and use dynamic test links
• Determine which marketing page type to use
• Preview and validate marketing pages
• Create a marketing page using a template

4. Manage leads (10-15%) Create and manage leads

• Create leads manually or automatically
• Create and manage leads through social content
• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads and lead segments through parent contacts/accounts

Create and assess sales readiness

• Set up condition models
• Create compound conditions
• Create and manage Lead Scoring Models
• Configure thresholds
• Create explicit and implicit scoring conditions

5. Create and manage marketing emails (10-15%) Create email messages

• Create A/B Emails
• Send messages through send now
• Define mandatory fields
• Create an email message
• Integrate marketing pages with marketing emails

Publish and manage email messages

• Edit Go live emails
• Validate and publish messages
• Preview and test dynamic messages

6. Manage customer journeys (15-20%) Create customer journeys

• Determine template types
• Implement activity and launch workflow options
• Implement targets

Publish and manage customer journeys

• Edit live customer journeys
• Validate and publish a customer journey

7. Manage events and webinars (10-15%) Create and manage events

• Set up agendas, including internal and external tracks
• Manage vendors, logistics, and accommodations
• Manage Event Forms
• Manage speakers, registration, waitlists, and attendees
• Create an event team

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%) Create and manage surveys and survey responses

• Configure response routing
• Identify survey question types
• Implement workflow conditional logic for survey actions

Manage Customer Insights

• Analyze lead insights
• Analyze redirect URL insights
• Analyze website insights
• Analyze segment insights
• Analyze marketing page insights
• Analyze contacts' responses in Excel
• Determine report types
• Analyze contact insights

What is the duration, language, and format of MB-220: Microsoft Dynamics 365 Marketing Exam

• Passing Score 700 / 1000
• language: English
• Type of Questions: This test format is multiple choice.
• Number of Questions: 40 - 60 (Since Microsoft does not publish this information, the number of exam questions may change without notice.)
• Length of Examination: 45 mins

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Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions (Q102-Q107):

NEW QUESTION # 102
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?

• A. No
• B. Yes

Answer: A Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION # 103
You are a marketing professional for AdventureWorks Cycles. You want to create a new subscription form
with a new subscription list.
You have created the new subscription list, but must be able to see the subscription list selection in the
designer toolbox.
When creating the new form, which form type must you select to meet the condition?

• A. Subscription Center
• B. Landing Page
• C. Event Form
• D. Forward to a Friend

Answer: A Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 104
You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

• A. Landing Page Form
• B. Subscription Page Form
• C. Journey Form
• D. Forward to a friend Form

Answer: A Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms
NEW QUESTION # 105
You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.
Based on best practices, how many customer journeys and marketing emails do you need to create?

• A. 2 marketing emails and 2 customer journeys
• B. 1 marketing emails and 1 customer journey
• C. 4 marketing emails and 4 customer journeys
• D. 5 marketing emails and 5 customer journeys

Answer: D Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
NEW QUESTION # 106
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and
visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not
adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those
that have been approved.
Does this meet the goal?

• A. No
• B. Yes

Answer: B
NEW QUESTION # 107
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