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NEW QUESTION 33 Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address?

• A. Link Wrapping
• B. Web Analytics Connector
• C. CloudPagesURL AMPscript function

Answer: C   NEW QUESTION 34 Northern Trail Outfitters has the Discover Reporting Tool. Which two report types could help them drive mobile adoption strategy? Choose 2 answers

• A. Email Performance by Device
• B. Time Between Send and Engagement
• C. Deliverability Complaint Rate
• D. Email Sending Performance Report

Answer: A,D   NEW QUESTION 35 Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form?

• A. MobileConnect
• B. Profile Center
• C. Smart Capture
• D. Content Builder

Answer: A   NEW QUESTION 36 A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen?

• A. Send Logging
• B. Publication Lists
• C. Profile Center
• D. Subscriber Keys

Answer: B   NEW QUESTION 37 A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete the request?

• A. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
• B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
• C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
• D. Automation Studio: Create a Report Activity to run every seven days.

Answer: B   NEW QUESTION 38 ......