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Salesforce Certified Pardot Consultant Sample Questions (Q175-Q180):

NEW QUESTION # 175
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

• A. Primary - Campaign Source Attribution
  B, Einstein Attribution
• B. Account-to-Opportunity Matching
• C. First Touch Model

Answer: B
NEW QUESTION # 176
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot. How should the data be imported?

• A. Import unavailable prospects in Pardot; perform permission pass.
• B. Import only the list of mailable prospects in Pardot.
• C. Import all prospect data and create a suppression list.
• D. Import unmailable prospects in Pardot; mark as global opt-out.

Answer: D
NEW QUESTION # 177
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

• A. Use the Salesforce "Send Pardot Email" button.
• B. Use the Salesforce Mobile App "Add to Nurture" button.
• C. Use the Salesforce "Add to Nurture" button.
• D. Use the Salesforce Mobile App "Send an Email" button.

Answer: C
NEW QUESTION # 178
Select available Webinar Connectors

• A. ReadyTalk
• B. Webex
• C. WebinarJam
• D. GoToWebinar
• E. Demio
• F. ClickMeeting

Answer: A,B,D
NEW QUESTION # 179
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

• A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
• B. Build automation rules add criteria as Contact as blank add action as notify assigned user
• C. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
• D. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Answer: A
NEW QUESTION # 180
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