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SAP C-C4H225-12 Exam Syllabus Topics:

Topic	Details
Topic 1	Explain how the Strategic Dashboard helps measure the impact of marketing campaigns Data Collection and Contact Management
Topic 2	Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order Define product recommendations, their source, and their application
Topic 3	Define concepts related to DNS settings, SSL certificates Account Creation and Settings
Topic 4	Identify the various ways to measure results how to categorize the customer base based on value
Topic 5	Identify the basics of contact segmentation and what channels are available for marketing users Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app
Topic 6	Email channel setup and compliance, and account security settings in order to apply these concepts in implementation Automations (AC and Interactions) Open Time Content
Topic 7	Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding Articulate the kinds of ecommerce integrations available

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q40-Q45):

NEW QUESTION # 40
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts?

• A. Use date of birth.
• B. Use an external ID.
• C. Use first name and last name.
• D. Use an SAP Emarsys Customer Engagement internal ID.
• E. Use email address.

Answer: B,D,E
NEW QUESTION # 41
You want to analyze your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?

• A. Revenue Analytics
• B. Customer Lifecycle
• C. Trend Reporting
• D. Deliverability Reporting

Answer: D
NEW QUESTION # 42
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

• A. Management > Smart Insight Settings
• B. Analytics > Customer Lifecycle
• C. Contacts > Combined Segments
• D. Analytics > Revenue Analytics

Answer: A
NEW QUESTION # 43
You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

• A. External event name
• B. Campaign name
• C. External event ID
• D. Event time

Answer: C
NEW QUESTION # 44
A one-time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?

• A. Email Setting > Recipient source > Generated through an event > On Registration
• B. Email Setting > Recipient source > Mobile Engage segment
• C. Email Setting > Recipient source > Web behavior segment
• D. Email Setting > Recipient source > Using a segment

Answer: A
NEW QUESTION # 45
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