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Who should take the Marketing-Cloud-Consultant exam

The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam. >> Exam Marketing-Cloud-Consultant Questions <<

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration Compare and Contrast Triggered and Scheduled Interactions
Topic 2	Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
Topic 3	Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
Topic 4	Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
Topic 5	Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript LookupRows Function
Topic 6	Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL) Understand How Cardinality Impacts Data Modeling
Topic 7	Understand Available Data Types, Retention, and Template Options When Building a Data Extension Implications of a System Being Database of Record
Topic 8	Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution
Topic 9	Explain the Various Ways to Individualize Email Content Explain Various Marketing Cloud Email Technologies

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q44-Q49):

NEW QUESTION # 44
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

• A. Format the phone field in Salesforce as +l[phonenumber],
• B. Select 'US' as the sending country in SMS activity.
• C. Configure the phone field in Salesforce as US locale.
• D. Select 'Normalize Phone Number* in Journey settings.

Answer: A
NEW QUESTION # 45
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

• A. Personalization Strings
• B. Substitution Strings
• C. Guide Template Language
• D. Dynamic Content Areas

Answer: A
NEW QUESTION # 46
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

• A. Data extensions allow for add/update Import activity.
• B. Data extensions support Customer ID to be used as Subscriber Key.
• C. Data extensions can store HTML code as an attribute.
• D. Data extensions are necessary for Contact Builder

Answer: D
NEW QUESTION # 47
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

• A. Cloud Pages
• B. Data Designer
• C. Content Builder
• D. Web Analytics Connector

Answer: C,D
NEW QUESTION # 48
Which two statements are correct regarding tracking aliases? (Choose two.)

• A. They are associated with a URL in HTML as: tag="alias text".
• B. They are found in Tracking and some standard reports.
• C. They are primarily relevant when used with email conversion tracking.
• D. They can differentiate click activity in an email to the same URL.

Answer: C,D
NEW QUESTION # 49
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