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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q51-Q56):

NEW QUESTION # 51
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
• B. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
• C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Answer: A
NEW QUESTION # 52
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

• A. Create and send an apology email that includes a discount for a future purchase to all customers.
• B. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
• C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• D. Create a user-initiated message to logged-in customers to send once the website is restarted

Answer: D
NEW QUESTION # 53
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

• A. Turn off Individual Level Tracking
• B. Turn off link details tracking
• C. Upgrade the MC account to ConnectedApp
• D. Filter data

Answer: A,C
NEW QUESTION # 54
How do you use data designer to link the web analytics data to your subscriber data? Answer: ** Explanation:
Use a marketing cloud data extension
NEW QUESTION # 55**
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

• A. Decision Split Activity using only Contact Data
• B. Decision Split Activity using both Contact and Journey Data
• C. Decision Split Activity using only Journey Data
• D. Einstein Split Activity

Answer: B
NEW QUESTION # 56
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