over 3 years ago

After home appliance company Hisense became the first Chinese sponsor for the 2016 European Football Championship, three other Chinese businesses have signed a partnership for this year's Euro 2020 football tournament.

These companies pay to access foreign markets. while building a global reputation for เกมยิงปลา homebuyers.Chinese brands do not use football for local marketing only. (Selling their products to Chinese consumers), but also opening up new markets, especially in Europe,” Pierre Justo, managing director of international, media and sports at consulting firm Kantar, said in an email.

The Chinese government encourages domestically grown companies to go abroad. While many businesses are keen to promote their brands by selling overseas. Hisense is based in Qingdao City, Shandong Province, saying that by 2025 the company aims to make half of its revenue in overseas markets. which is estimated at $23.5 billion. That's three times the $7.93 billion made overseas during the pandemic last year.

TV and home appliance manufacturers claim that in the first 5 months of the year Sales in Europe more than doubled from last year. This was driven by increasing demand for refrigerators in France.

Hisense began its foray into Europe 10 years ago and said it now employs more than 8,000 people in Europe. With offices in Germany, Spain and 20 other countries, the company sponsors the 2018 FIFA World Cup and has signed an agreement for 2022.